Why Indian D2C Brands Are Bleeding Margin on Marketplaces — And What to Do About It
A breakdown of the real cost of marketplace dependency and how owned-channel commerce changes the equation.
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Analytics
How to Calculate Your True CAC and Why It Changes Everything
Most founders compute CAC wrong. Here's the formula that actually reflects reality.
Growth & MarketingWhatsApp as a Sales Channel: What D2C Brands Need to Know in 2025
Conversion rates, costs, and the playbook that's working for Indian brands right now.
OperationsMulti-Warehouse Inventory Management 101 for Growing Indian Brands
When to add a second warehouse, how to route orders, and the metrics to watch.
AnalyticsROAS vs. Profit: Why Optimising for the Wrong Metric Is Killing Your Brand
The ROAS trap and why contribution margin is a better north star.
Platform UpdatesHow to Build a Premium Brand Store Without a Developer
Theme customisation, fonts, layout, and the small details that separate brands from listings.
Growth & MarketingAbandoned Cart Recovery: Strategies That Actually Work for Indian Shoppers
Why generic email sequences underperform here, and what to do instead.
Founder StoriesFrom Marketplace Seller to Brand Owner: A Practical Migration Guide
The 60-day plan to move customers off marketplaces without breaking sales.
Growth & MarketingAI-Powered Discovery: Is Your Product Showing Up on ChatGPT?
The new SEO is LLMO. Here's how to optimise for AI-driven discovery.
AnalyticsThe D2C Founder's Guide to Customer Lifetime Value
How to compute LTV, why cohorts matter, and the levers to pull.
Growth & MarketingEmail Marketing for D2C: Sequences That Drive Repeat Purchases
The five sequences every D2C brand should run, with example flows.